how to successfully
Market Your Business
There are several ways to market/advertise your business here on our site and most of them are included with the vendor plus monthly membership. To have access to all advertising options you must be a Vendor Plus Yearly member.
When it comes to connecting with qualified engaged couples and building your business, we are here with you every step of the way!
Below is a checklist of things you can do to accomplish your successful marketing campaign on Wedding Expo Online.
Be sure to check out our Q&A page for vendors for important questions and answers.
Click on a task below to take you to that description or you can scroll down the page to find each one.
The most important detail when marketing your business here on our site is to really understand marketing etiquette. What do we mean by marketing etiquette? When displaying your business, whether on the live streams, on your runway gallery, or even on your submitted articles, you want to make sure you are not overpopulating your business name just because you are eager to get a sale. Be sure to space out your submissions so that it’s not overwhelming for the engaged couple.
Here is an example of what would be successful:
1. Post on your wall about your business and/or service only a few times a day. You can either post on your wall that is on your account page, or on the center stage page. Posting more than that won’t allow engaged couples enough time to read and process what you have posted earlier.
2. Be sure you are only commented on posts that reflect your wedding business products, and/or services.
3. Do not comment on other vendors posts unless you are helping them with information for the engaged couple they are helping. Other vendors posts are not a place for you to advertise.
4. You can comment on engaged couples posts only if it pertains to that post. If the engaged couple posts about catering and you are a florist then you wouldn’t comment on that post. Commenting on posts that do not pertain to your category or does not reflect your wedding business or service is prohibited on our site. You can learn more on the Q&A page for vendors.
5. Even though you can add engaged couples to your friend’s list, you do not want to just go crazy by friending all of the engaged couples on our site. Allow the engaged couples to add you to THEIR friend’s list. If engaged couples are receiving hundreds of friend request a day and know nothing about those businesses they might look at those businesses as being overwhelming. The best way to get engaged couples to request a friendship is to fulfill all the marketing we have to offer you on our site. That way engaged couples can learn about your wedding business by viewing your content instead of just seeing a friend request from you without even knowing what type of business you are.
6. Post content on our site that is inviting and keeps the viewer’s attention. If an engaged couple likes your business they will want to add you to their friend’s list.
When engaged couples are planning their wedding they want to know the vendor they will be choosing isn’t desperate for their business, but rather knowing the vendor will be investing in the time it will take to complete their wedding planning expectations. Have you ever looked at a post on social media that is from a wedding site and then in the comment sections all you see is vendors listing their businesses? Those vendors are desperate for business. If Jessica the bride is looking for a cake and posts a question about cakes she is not wanting to see 1000’s of comments about jewelry or invitations. Not only does it make your business look bad but it’s not the proper etiquette for marketing your business.
UPDATE AND MANAGE YOUR PROFILE
Your profile page is where engaged couples will learn all about your wedding business, and/or service. Be sure to keep it up to date so you don’t lose that very important connection. Your information from your profile page will be used on the Meet and Greet pages and also the Vendor Directory so be sure it’s accurate and up to date. Check out our profile instructions page for full details.
WRITE SOME ARTICLES ON OUR SITE
Do you want to submit an article about your wedding business? Now you can! Share your wedding business with engaged couples on our site. Do you have a certain product or service that you want to write an article about? Do you want to write about a certain topic that engaged couples are looking for? This is a great way to increase your advertising on our site and to connect with engaged couples. Members can click on your user name on the post and it will take them directly to your author library page that displays all of the articles and galleries you have submitted to the site. They can also share your post on other social media sites. Submitting articles to our site is included with your monthly membership. Be sure to check out the ‘articles needed’ section in our vendors lounge to help you with ideas of what to write. Check out our articles submission page for full details.
SUBMIT A GALLERY THAT APPEARS ON OUR WEDDING RUNWAY PAGE
You can display a gallery with photos or videos with descriptions that will showcase your wedding business. To submit your gallery go to your account and click on the gallery tab to get started. To learn how to build your gallery click here. You can submit unlimited galleries each month. Check out the Q&A page for vendors for full details about how to submit your gallery, what content you can submit, and how engaged couples can connect with you after viewing your galleries.
Galleries can be viewed here.
JOIN OUR FORUMS
Our live forums are a great way to connect with engaged couples. There are rules for our forums, so check out the Q&A page for vendors for full details on what you can and cannot post on the forums. If you sell your wedding products and/or wedding service locally, you’ll want to join your state forum/group. Example: Your wedding business is in Atlanta, Georgia so you’ll want to join the forum group called ‘Georgia Vendors’. You will also want to join a wedding category forum. Example: You are a photographer so you would join the forum group called ‘Photography’. Join the forums today to comment on posts, create groups/topics, or click on your favorites to save for later. Engaged couples are waiting to connect with you! Check out the forums page to join us.
PARTICIPATE IN OUR LIVE ONLINE COMMUNITY
The Center Stage live expo is where our live online community comes together in one location to help you on your journey with growing your wedding business. The live news feed is from our online members (engaged couples and vendors) who are posting questions, posting ideas, posting products, etc. You can add members to your friend’s list for easy access to your favorites. You can also join in on our forums, enter contests, and connect with engaged couples and other vendors. Finally, a place where you can connect with the wedding community in real-time. Be sure to check out the Q&A page for vendors for the rules on what you can and cannot post on the live social community. See you in the Expo!
ADDITIONAL FEATURES INCLUDED WITH VENDOR MEMBERSHIPS!
1. Your wedding business will be featured on the Meet & Greet area of our site for engaged couples to connect with you. (Keep your profile up to date because we use that information so you can appear on the Meet & Greet area.)
2. Hold a sales/discount event and be featured on our Events page. (The discount and sales event form and instructions are located here). The events page is always accessible to anyone that views our site. It’s a great way to create a sense of urgency for engaged couples to purchase your products. Sales and discount events submissions are only offered to our Vendor members. Read our article for more information on why you should offer sales and discounts.
3. Submit a video or photo gallery to be displayed on our Wedding Show Runway. This option is for all wedding categories. Instructions on how to submit your gallery.
ADDITIONAL FEATURES INCLUDED WITH YEARLY VENDOR MEMBERSHIPS!
1. Placement in our quarterly magazine. Placement determination depends on your participation on our site as to how big of a space you will receive in the magazine. 1/3 page ads are available with your membership. Your articles that you submit to the site could also be chosen to appear in our magazines so start submitting! Magazine editions come out at least six times a year. Submission to the magazine will be available on the Vendor Lounge Page.
2. You will be listed in our Vendor Spotlight areas on the Runway page and you could also be chosen to appear in our spotlight area on the front page of our website.
3. Have access to free printable downloads that you can use for your business.
4. and much more! Be sure to visit the Vendors Lounge often as we update more ways you can market and advertise your business!
View the Wedding Expo Online memberships and become a member today!