I am so excited to share with you my journey as a wedding industry vendor. I started back in 2004 as an Ebay Power Seller selling save the date cards. My passion for computer design led me to research what others were selling and I came across the wedding section of Ebay. Before 2004 I would have never thought I would be starting a business designing and selling wedding invitations and stationery. It’s the best decision I ever made!
I took my passion and ran with it. During my several months of researching on what items were selling the most I noticed a lot of other designers were selling the save the date magnets, but there were a lot of sellers selling them. The competition was high. So, I put my thinking cap on to find a way to create something new that engaged couples would love. One day in February of 2004 I released the save the date with the calendar stickers.
I was so excited at my new product and anxious to list as many themes as I could think of. Within hours of listing my save the dates I was getting sales. Back in 2004 when the ‘You Got Mail’ was popular every time you received an email, I made sure my speakers on my computer were turned up to max. Now that sound has been replaced with the Etsy ‘Cha-Ching’ sound. You can easily know who the Etsy sellers are in public if you’ve forgotten to turn down your volume on your phone. LOL!
As the sales of my save the dates were reaching higher than my anticipated goals, I thought to myself, “I just found my niche, I’m going to be selling save the dates for the rest of my life, this is going to be great!” As the months went by and I was busier than ever selling save the dates I started to receive emails from the brides that purchased from me. They asked me if I made invitations and other wedding stationery items that would match their save the dates. My eyes became wide and now my excitement went to a whole new level. I completely forgot about matching items!
At that time, I didn’t realize there were so many matching items I could offer. After receiving dozens and dozens of emails and messages about my customers wanting matching items I started adding new items to my Ebay store. Unfortunately, Ebay made a turn for the worse and it didn’t help the sellers, like myself, so we could maintain our sales. Ebay upped the fees and the search options were no longer supplying the revenue I was making. I even ventured at opening my own local retail shop, but soon realized I was receiving more orders nation wide than I was locally. My local retail shop only was open for 3 years when I returned back full time to selling online only.
Between 2004 and 2010 I participated in my local wedding show each year at the expo center. I also put ads in the local wedding publications and still realized more and more of my sales were not from my local area. The online sales were still the way to go and by choosing to focus on my business at a national level has allowed my income to be where I want it to be.
In 2011, I discovered Etsy. I quickly added products to my store and my sales skyrocketed even higher than I was selling on Ebay. I continued to build my store and currently spend $3600 a year on promoted listing ads. Be sure to visit The Vendors Lounge for my free online courses about boosting your Etsy shop if you are an Etsy seller.
With Etsy filling up with so many sellers, the wedding businesses are getting buried deep in the pages and sales have declined. I want to help with boosting your wedding business by offering a membership that will give you the opportunity for engaged couples to learn more about your wedding business and/or service and offer a way for you to connect with them in real time.
After 14+ year working as a wedding industry vendor and being a vendor on other wedding websites trying to boost my sales, I noticed there wasn’t a way for vendors and engaged couples to connect at a faster rate. The ‘other’ wedding advertising websites would only let me market to my local area and because I sell my products nationally it wasn’t financially making sense why I was spending all that advertising money with them and not getting very many leads . It didn’t make sense financially for me to continue with their websites, especially since I couldn’t reach the engaged couples myself. I had to wait for engaged couples to contact me only from my profile page.
I have done a lot of research to find that there is no other platform designed just for weddings that will allow real time connections. So, that is when I knew Wedding Expo Online needed to happen. With my designing background and knowing the wedding industry like the back of my hand, I knew I needed to create a platform that was affordable and easy for engaged couples to find vendors and for vendors to display their wedding businesses. Wedding Expo Online allows vendors to submit articles, portfolios, events, be part of our live wedding show, and much more.
I’m so excited for you to be part of the Wedding Expo Online community! Check out the Engaged Couples Lounge if you are engaged or the Vendors Lounge if you are a wedding vendor. The lounges are full of details on what you can do to participate on our site. Take your wedding planning or your wedding business to the next level and let’s fill up the expo. This will be the best decision you ever made!
Owner of Creating Paper Memories and Wedding Expo Online
To check out my Etsy store: click here